She was one of Hollywood’s first stars, known as America’s Sweetheart (despite being born in Canada), but she was also a savvy businesswoman, and along with Douglas Fairbanks (who would later become her husband), Charlie Chaplin, and the producer W.D Griffith, founded the only independent movie studio in Hollywood’s glamour age.
Mary Pickford was born in 1892, the first daughter born to an especially poor family in Toronto. Her parents worked odd jobs, and when she was four, the house she lived in was in such poor condition, that welfare services ordered the building to be shut down.
When she was 6, her alcoholic father abandoned the family and died a few days later from a blood clot. A pair of wealthy doctors offered to adopt Pickford, and her mother hesitated.
Years later, Pickford said that when she realized that choosing to live with the doctor couple would break up her family – she swore to never let her family fall apart. She would make sure that they would always have enough money.
A year later, at the age of 7, she began acting in theaters across Toronto. She moved with her family to New York when she was 14, so she could perform on Broadway. She became the family’s primary breadwinner.
In 1909, when she was between shows, the producer W.B Griffith made her an offer: come to Hollywood. At that time, movies had just started to become popular, were considered an inferior medium, and many believed they would fade away soon.
Pickford took advantage of this uncertainty, and demanded an inflated $10 a day contract (twice as high as the average pay for other studio actors), claiming that the wages should reflect the risk that she was taking. If movies failed, she would be marked and wouldn’t be able to return to the theater stage.
It wouldn’t be the only time that Pickford would take her financial and artistic fate into her own hands.
Griffith agreed, and although it was wasn’t the norm to publish the names of the movie actors, Pickford – the woman and the curls – became a well-known figure in the US and the world.
In the early days of Hollywood, the power was in the hands of the studio owners, who controlled every part of the actor’s lives and their movies. Despite that, Pickford demanded – and received – a one-of-a-kind contract that promised her complete control over all aspects of her movies. Every single detail needed her approval, from the script to production to distribution. She also started her own production company – the first one owned by a woman.
During those years, studios functioned as monopolies, and controlled the way movies were distributed by owning cinema franchises.
In 1920, Pickford decided that she had enough of the way the studios functions, and decided to go to war. Together with Charlie Chaplin, W.D Griffith, and Douglas Fairbanks (who would later become her husband), she founded the only independent movie studio in Hollywood’s glamour age – United Artists.
UA was the only studio where the screenwriters, the videographers, and the actors held the reins (and not the studio owners and financiers).
UA also set up a cinema distribution system to project its films, in order to counteract the studio’s controls. In fact, UA was the closest thing to a collective that Hollywood ever saw.
צ׳רלי צ׳פלין’ מארי פיקפורד, דאגלס פיירבנקס וגריפית׳ ביום שחתמו על הקמת
ב-1927 פיקפורד נמנתה כאחת מ-36 המייסדים של אקדמיית הסרטים של הוליווד, זו שמחלקת מדי שנה את פרסי האוסקר. עם קשר או בלי, פיקפורד גם זכתה בטקס פרסי האוסקר השני, עבור תפקידה כשחקנית ראשית ב- Coquette, אחד הסרטים המדברים הראשונים בו השתתפה.
למרות זאת, פיקפורד לא זנחה את מאבקה במונופולים של הוליווד. ב-1941 יחד עם וולט דיסני, צ׳רלי צ׳פלין, אורסון וולס ועוד, הקימה את SIMPP (Society Of Independent Motion Picture Producers). בין היתר, הארגון תבע את אולפני פרמאונט על הפרת חוקי ההגבלים העסקים, משפט שהתגלגל עד לבית המשפט העליון של ארה״ב. ב-1948 בית המשפט העליון של ארה״ב פסק לטובתם, וחייב את האולפנים בהוליווד למכור את רשתות הקולנוע שבאחזקתם.
ב-1976 פיקפורד, האישה ששינתה את תעשיית הסרטים של הוליווד, זכתה בפרס אוסקר על מפעל חיים. 3 שנים לאחר מכן היא נפטרה בביתה בבוורלי הילס.
סרטון אילם המתעד את יום הקמת United Artists