Read more about the article The Sports Bra: They Liked to Run But Couldn’t Find The Right Bra. So They Invented One
One of the first ads for the Jocksbra. With little budget, they served as their own models.

The Sports Bra: They Liked to Run But Couldn’t Find The Right Bra. So They Invented One

Lisa Lindahl, Polly Smith, and Hinda Miller wanted to find a way to run without back pain. The invention is what we know now as the sports bra.

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